LaunchPAD™

THE COLLABORATIVE CRAFT OF GUI

Launch into the world of Rocket, where the journey is as significant as the final destination. Our 16 years of sharp focus, exclusively centered on Graphic User Interface, has yielded a project methodology and domain expertise that enables us to consistently deliver world-class solutions.

LaunchPAD™ Design Methodology

Because every project is different and every development team is unique, we have developed a design methodology called LaunchPAD™ which allows our team to meld with any engagement situation. LaunchPAD™ is a collaborative and iterative process that balances speed with quality, allowing us to deliver rapidly and consistently, on time and within budget. LaunchPAD™ follows set criteria, yet is customized for every project.

LaunchPAD™ incorporates the following six (6) key phases:

Phase One | Investigation and Analysis

Knowledge & Understanding

• It is essential that our team has a strong foundation of knowledge and understanding about a particular product or engagement before beginning to design. We quickly gather information and requirements about the current version of the product, past product iterations, the user’s needs, client business objectives, marketing objectives, and technical requirements. Our designers create informed and intelligent designs.

Phase Two | Strategy

The 50,000 foot view of the new product

• We take what we learned during Investigation & Analysis phase and design the high level product paradigm. During the Strategy phase we create things like new work flow diagrams and task flow diagrams. We also design concept wire-frames based on the task flows that include product navigation, high-level content groupings, and general page layouts.

Phase Three | Design

When the magic starts to happen

• USER INTERFACE DESIGN: The User Interface Design team will create the final UI wire-frames. UI wire-frames are grey-scale representations of the final product screens. They include all the interaction behaviours, final screen content, major layouts, navigation, widgets & controls, final naming, and data display.
• VISUAL DESIGN: Once the UI wire-frames are finalized the Visual Design team will create a Visual Language for the product. Visual Language establishes the user’s emotional bond with a product and represents the brand identity. A successful Visual Language will enhance the product usability via size, color, style, organization, layout, and metaphor.

Phase Four | Production & Implementation

When all the pieces come together

• USER INTERFACE DESIGN: UI wire-frames are designed for all the key areas of the application. Rocket designs all the areas of the product that are needed to communicate clearly to our clients and their engineering team a concise overview of the features and functionality for the product.
• VISUAL DESIGN: Rocket’s Visual Designers apply the product Visual Language to all the necessary screens to clearly communicate to our clients and their engineering team a concise overview of how to build the entire application. Rocket then creates all the necessary graphic assets and exports them into the appropriate file formats needed by engineering for inclusion into the product.

Phase Five | Final Delivery

All wrapped up with a bow

• Rocket ensures our clients have a seamless integration of our designs into their product by providing concise engineering specifications for both the User Interface behaviour and the Visual Design layout. We have hand-off meetings to go over any questions from engineering and are available by phone for any unforeseen needs after project conclusion.